Canadian Advertising in Action
Keith TuckwellETEXT - Praised for its clear writing style and solid Canadian examples, Advertising in Action provides a clear picture of the advertising industry. This book is ideal for courses that focus primarily on advertising while introducing students to the broader topic of integrated marketing communications. Similar to previous editions, the book remains student-friendly. Key concepts are presented in easy-to read language and numerous examples and illustrations, written and visual, are included to demonstrate key concepts and related advertising and marketing communications strategies.
ক্যাটাগোরিগুলো:
সাল:
2017
সংস্করণ:
11
প্রকাশক:
Pearson Canada
ভাষা:
english
পৃষ্ঠা:
528
ISBN 10:
0134228847
ISBN 13:
9780134228846
ফাইল:
PDF, 60.23 MB
IPFS:
,
english, 2017
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